CavinKare launches Meera Music

17 Feb,2022

By Our Staff

 

Meera, the iconic hair care brand from the house of FMCG major CavinKare, announced the digital launch of Meera Music. An initiative by the brand, the property aims to bring the younger generations closer to traditional music through Carnatic Fusion (and hence to the brand).

 

Commenting on the launch, Raja Varatharaju, Business Head – Personal Care said: “We are delighted to launch Meera Music, as a part of its 30 years celebrations. Meera as a brand has always believed in Goodness of Tradition and offers them to the modern day consumers in a modern format. Meera Music brings the goodness of traditional music to today’s younger generation. We believe this will take the engagement with our consumers to the next level.”

 

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