Ambuja Cement & ACC launch sustainability campaign

16 Feb,2022

By Our Staff

 

Ambuja Cements and ACC limited, member companies of Holcim India have reinforced their first joint sustainability campaign ‘#ChangeTheStory’ by introducing their first-ever rap song titled ‘Bubble Rap’ across all the owned platforms. The original fun lyrics and upbeat music sung by remarkable rappers features the campaign mascot ‘Bubble Sharma’.

 

Notes a communique: “The bubble rap will ensure brand awareness as it will act as a catalyst for encouraging people to be agents of change to transform today into a sustainable tomorrow by urging the audience to embrace sustainable practices and take a pledge on their microsite- https://www.changethestory.co.in/

 

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