SPN bags exclusive rights to broadcast Asian Games

28 Jan,2022

By Our Staff

 

Sony Pictures Networks India (SPN) has acquired the exclusive media rights for 2022 Asian Games. This association will give SPN exclusive rights to broadcast the 19th edition of the Asian Games on its sports channels across India and the subcontinent including Pakistan, Sri Lanka, Bangladesh, Nepal, Afghanistan, Bhutan and Maldives and will also be available on their premium OTT platform, SonyLIV.

 

Said Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India: “The 2022 Asian Games is expected to be one of the biggest multi-sporting events in Asia this year and we are pleased to bag the exclusive media rights for India and the subcontinent. The outstanding performance of Indian athletes at Olympics Games Tokyo 2020 has laid a strong foundation and we are happy to bring to our viewers another marquee multi-sporting event that will see participation from the top Indian athletes. With the addition of E-sports and breakdancing, we expect a bigger audience and the introduction of T20 Cricket format at the Asian Games will undoubtedly add to the excitement of the nation.”

 

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