Pepperfry collaborates with Atypical Advantage to encourage inclusivity

25 Jan,2022

By Our Staff

 

Pepperfry, the furniture and home products marketplace, has joined hands with Atypical Advantage to celebrate Freedom for All, this Republic Day. Atypical Advantage is India’s largest Inclusive platform that generates livelihood opportunities for persons with disabilities. To encourage a creative outlook and showcasing of unity in Diversity, Pepperfry has invited 10 differently abled artists from 10 cities across India to paint their perspective of freedom using Pepperfry Studio’s facade as their blank canvas.

 

Commenting on this partnership, Saloni Khosla, Head-Spatial Design, Pepperfry said: “For art to leave a mark, talent is a prerequisite and our partnership with Atypical Advantage is sure to bring about a wind of change in the field of Indian art. With this campaign, we intend to provide the differently abled artists an opportunity to showcase their stellar artwork by adding a touch of colour and vibrancy to our Pepperfry stores across the country. Going forward, we plan to introduce the fine creations of these artists to our consumers by bringing them on-board as our partners.”

 

Added Vineet Saraiwala, Founder & CEO of Atypical Advantage: “This event with Pepperfry is the celebration of the human adversity and is recognising the abilities of Artists with Disabilities. Art never divides but only unites. we are grateful to Pepperfry for taking this step towards celebrating Disability Art & the story of each Artist with Disability in such a Grand manner.”

 

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