Paytm & Dentsu partner for financial autonomy of women

07 Jan,2022

By Our Staff


Paytm in association with Dentsu Impact has rolled out a campaign with a digital film. The film also takes forward Paytm’s belief to be an enabler for women’s financial autonomy.


Commenting on the campaign, Anupama Ramaswamy, National Creative Director & Managing Partner, Dentsu Impact said: “Giving it back, by paying it back makes the intent of this campaign palpable for both women and men. The New Year campaign demonstrates how it pays to challenge the conventions of how we think of finance and gender. And any challenge to the traditional way of accepting things makes the brand and the message it conveys modern and aspirational, striking a chord especially with a younger generation.”


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