By Our Staff

International hair removal cream, Nair, has signed on actor Mrunal Thakur as its first brand ambassador. The launch campaign has been conceptualized by Scarecrow M&C Saatchi. Church & Dwight Co is the owner of the Nair brand and has partnered exclusively with Pittie Group in India for the marketing and distribution.

Said Aditya Pittie – MD, Pittie Group: “Mrunal has carved out a niche for herself in a competitive industry. She exudes confidence, authenticity and positivity – all attributes that resonate with the NAIR brand. Her individualistic personality makes her relatable across age groups, especially the younger audience, making her the perfect choice for the NAIR brand.”