Kaevan Umrigar joins Rediffusion as ECD

27 Jan,2022

By Our Staff


Kaevan Umrigar

Kaevan Umrigar

Rediffusion has announced that Kaevan Umrigar has joined its Mumbai office as Executive Creative Director. In a career spanning more than two decades, Umrigar has been both a writer and a filmmaker, and has worked with advertising agencies like Contract, Everest and Dentsu Aegis on brands such as Cadbury, Hidesign, IFB, BPL, Business Standard, Indian Navy and Fair & Lovely.


Kaevan’s documentaries on the Parsi community have been showcased at various international film festivals and won a National Award. A local history buff, he has also co-authored a book and several articles on Mumbai’s history and heritage.


Said Kalyani Srivastava, Executive Vice-President and Head of Rediffusion, Mumbai: “Kaevan is a multi-faceted personality with interests that go beyond just advertising. He is fun to work with. Has a wry sense of humour. And that reflects in his work which most times has a sense of effervescence, joy and well-being that is not easy to describe,”


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