Das ka Dum with Dr Bhaskar Das | The number of pages in your mainline English/regional newspaper used to be an effective indicator of the state of the economy. A bellwether of sorts. Would that still hold true?

24 Jan,2022

Bhaskar DasIt’s a domain that’s close to his heart. We all know that. And it’s an area that he will defend, even in his sleep. So when we asked him the question, we knew we would hit it out of the park. Which he did, but pyaar se. Here’s Dr Bhaskar Das in the Jan 24 edition of Das ka Dum. Read on…

 

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Q. The number of pages in your mainline English/regional newspaper used to be an effective indicator of the state of the economy. A bellwether of sorts. Would that still hold true?

 

A.I think the parameter of evaluating the state of the economy, as mentioned by you, is indicative of a legacy habit. Every media format has a different trajectory of recovery (more like K- shaped recovery) and consequently can’t be reflective of a general trend. For instance, the digital media is experiencing a double digit growth, TV revenue has come out of the slump of Covid days and even in case of newspapers, the pace of recovery of Indian language newspapers are in a different trajectory compared to metro-based newspapers. So, it is better to get used to de-averaging while making generalisations. It would help if one learns how to decode signals from the noise.

 

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