Tiger Advtg creates hyperlocal campaign for Tulsi Tea

08 Dec,2021

By Our Staff


Tulsi Tea from Gujarat has launched a hyperlocal campaign to connect with its customers in Saurashtra. The campaign ‘Safaltaa ka Kadak Swaad’ has been conceptualised and executed by Tiger Advertising. Actor Paresh Rawal is the face of the brand.


Talking about the campaign, Mihir Shah, Partner, Tiger Advertising, said, “The brand wanted to connect on a deeper level with a very specific target market. We understood that. It made logical sense to cast somebody who would embody these various qualities, and hence we recommended Paresh Rawal, and not just another model. In a market like Saurashtra which respects maturity in an individual, Paresh Rawal connects strongly at a grassroots level. This strategic move helped convey the message with clarity tempered with wisdom.”


Added Gordhanbhai Kathrotiya, MD of G M Tea Packers Pvt. Ltd, manufacturers of Tulsi Tea.: “Success is achieved only by the mature. Through this campaign, we wanted to convey this simple truth, which associates perfectly with the strong taste and robust character of our teas.”


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