Laadli Media & Advertising Awards to be held on December 5

02 Dec,2021

By Our Staff

 

The national edition of the Laadli Media & Advertising Awards for Gender Sensitivity will be held online on Sunday, December 5 from 4:30 pm onwards and will be awarding noteworthy work in the fields of journalism, advertising, films, television, theatre and books. The event will be held online and will be attended by Norwegian Ambassador, Hans Jacob Frydenlund and Sriram Haridass, Country Representative, UNFPA India, as guests of honour. Veteran journalist, writer and television personality Mrinal Pande will be the chief guest. The initiative is supported by UNFPA and the Norwegian Embassy in India.

 

Shama Zaidi

Shama Zaidi

This year, the Laadli of the Century is being given to Shama Zaidi, screenplay writer, costume designer, art director, theatre person, art critic, and documentary filmmaker while Laadli Lifetime Achievement Award is to be conferred upon Neelam Mansingh Chowdhry. The awards seek to acknowledge the path-breaking efforts made by them to not only challenge gender biases but for being a source of inspiration for many to be not fed cowed down by dogmas and societal limitations.

 

To honour the work put in by women behind the screen and recognise their contribution to films and TV shows, Tanuja Chandra, director and writer will be awarded the ‘Laadli Woman Behind the Screen’.

 

To honour the work of the late Gail Omvedt, Kamla Bhasin, and Sonal Shukla, stalwarts of the Indian feminist movement and social activists, who passed away recently, the Laadli Gender Champion Award has been instituted and it will be given to Flavia Agnes, the well-known women’s rights lawyer who had started Majlis to work with women seeking legal recourse from domestic violence and inequalities.

 

To watch the event live, please visit www.youtube.com/laadli_PF

 

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