KFC sponsors Indian deaf cricket teams

02 Dec,2021

By Our Staff

 

L-R – Moksh Chopra, Mithali Raj and Sumit Jain

Furthering their efforts to build visibility and growth for the sport of deaf cricket in the country, KFC India has announced a partnership with the Indian Deaf Cricket Association (IDCA). The joint announcement was made by Sumit Jain, President, Indian Deaf Cricket Association and Moksh Chopra, Chief Marketing Officer, KFC India along with captain of the women’s national cricket team Mithali Raj.

 

Commenting on the partnership, Moksh Chopra, Chief Marketing Officer, KFC India, said: “With our programme, KFC Kshamata, we have been on a journey to maximise potential and support ability imbalance gaps; actively hiring 100+ hearing impaired team members to power our KFC restaurants; with a goal to double this count. Our partnership with the Indian Deaf Cricket Association marks a key milestone in our endeavour to maximise the potential and provide equal opportunities for persons with disability. As principal sponsors we will focus on driving visibility, skill development and extending growth opportunities for hearing impaired cricketers. Together with the IDCA we will support the growth of the sport of deaf cricket, at both national and international levels, including supporting the Indian cricket team at the Deaf Cricket World Cup.”

 

 

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