GreenCell Mobility onboards McCann Worldgroup

03 Dec,2021

By Our Staff

 

GreenCell Mobility (GreenCell), an e-mobility company, announced the appointment of McCann Worldgroup to manage the brand design and communication duties for its yet to be launched B2C brand. McCann Worldgroup will manage the business from its Mumbai office.

 

The company recently announced its plans for an initial roll-out of 750 premium AC e-buses across key intercity routes in Southern, Northern and Western India as part of its B2C business foray.

 

Ashok Agarwal

Ashok Agarwal

Speaking on this occasion, Ashok Agarwal, MD & CEO, GreenCell Mobility, said: “India is at the cusp of e-Mobility revolution, and we are collaborating with all stakeholders not only to incubate the ecosystem but to redefine the future of shared mobility in our country. We are happy to partner with McCann Worldgroup on this ambitious mission and very confident of their insight-led creative thinking based on a deep understanding of customer behaviour. With this association, we are looking to build a truly admired and valued Shared e-mobility services brand.”

 

Himanshu Saxena

Himanshu Saxena

Added Himanshu Saxena, Executive VP & Head of Integration at McCann Worldgroup, Mumbai: “E-Mobility is already beginning to transform our lives, and GreenCell’s introduction of large-scale mass transport solutions in this space will completely redefine the idea of road travel in India. We are extremely proud to be part of this journey of building this brand from its roots and are looking forward to creating a new benchmark of brand-building in this exciting new space.”

 

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