Go Fish Entertainment bags Radico Khaitan mandate

07 Dec,2021

By Our Staff


Go Fish Entertainment agency has bagged entertainment marketing mandate for Radico Khaitan.


Commenting on the association, Amar Sinha, COO for Radico Khaitan said: “Radico Khaitan has always been at the forefront of adopting new mediums of marketing to constantly engaging with its consumers. This partnership with Go Fish Entertainment reaffirms our commitment to our audiences. We are among the first few brands, if not the first, to partner with an Entertainment Marketing agency like Go Fish-which has been a stalwart in the industry-to handle the full spectrum of our Entertainment marketing needs. Go Fish’s approach to harnessing various facets of entertainment marketing, from celebrity engagements to strategic collaborations and entertainment media, has helped us connect better with our consumers.”


Said Sajay Moolankodan, Director, Go Fish Entertainment: “Go Fish has been working closely with brands for over 16 years to help them navigate the complexities of Entertainment marketing. We are proud to win this Entertainment marketing mandate for an iconic brand like Radico. We’ve already worked with the brand for a few years and are confident that with this association, we will be able to bring a new dimension to the brand’s relationship with its consumers.”


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