Epic to refresh from Dec 16

06 Dec,2021

By Our Staff

 

In10 Media Network’s infotainment channel Epic is evolving its brand personality.

 

From December 16, a day that saw the culmination of the 1971 Bangladesh war, Epic will see a brand makeover and a new programming line-up. Its new credo is: Soch Se Aage.

 

Commenting on this new journey for the brand, Aditya Pittie, Managing Director, In10 Media Network said: “Epic is the first Indian platform to exclusively showcase India-centric content in Hindi. EPIC will always proudly wear the tag of being India Ka Apna Infotainment. The media universe is poised on the edge of transforming into a metaverse. ‘Glocal’ is no longer just a text book phrase for the future, but the very essence of the modern audience that has explored all that is available from around the world, and is hungry for more. It is this ‘more’ that is at the heart of EPIC’s new brand philosophy and will be the cornerstone of showcasing content that is ‘Soch Se Aage’ – beyond the known universe of knowledge, ideas, and stories; into the metaverse of an exciting future that continues to celebrate India.”

 

Commemorating Vijay Diwas (Dec 16), the first roll-out in fresh content line-up is Lakshya 1971 – Vayusena Ke Veer Yoddha, that recreates the events of independent India’s most comprehensive military victory. Then there’s a four-part docu-series on the Indian Postal service titled India Post – Dhaage Jo Desh Jode. There are also a few other new launches and new seasons on the linear television and digital formats.

 

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