Elephant Design partners Tata Sampann for dry fruits

14 Dec,2021

By Our Staff


Tata Sampann has roped in Elephant Design for the packaging and brand-building activity of its dry fruits offering.


About the agency engagement, Deepika Bhan, President, Packaged Foods, Tata Consumers Limited said: “Elephant Design brought to life our vision on the dry fruit category launch. It was a challenging brief and a challenging timeline, and they delivered seamlessly. Project ownership from both the design and client servicing team is their winning formula”.


Added Ashwini Deshpande, Co-founder & Director, Elephant: “As custodians of the brand, we have managed a lot of flexibility within the visual system for specific categories that not only carry forward the brand equity of Tata Sampann, but also stand out within their respective categories. For Dry Fruit range, we wanted to emphasize on careful selection of best quality. The packaging also needed to be strong on e-commerce creating balance between brand & product imagery.  Two hands forming a heart shaped window seemed to be the perfect semiotics to go with.”


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