WT unveils new range of Everyuth body lotions

24 Nov,2021

By Our Staff

 

Skincare brand Everyuth Naturals has launched new range of body lotion with a maiden TVC campaign conceptualised by Wunderman Thompson.

 

Commenting on the launch, the CEO of Zydus Wellness, Tarun Arora, said: “Everyuth Naturals is among the top facial skin cleansing brands in the country and a leader in the face scrubs and face masks segment. We are happy to extend our expertise in providing effective skincare leveraging natural ingredients in the new segment of Body Lotions. Everyuth Naturals now embarks on an exciting new phase where it has the scope to become a more holistic skincare brand.”

 

Added Samarth Shrivastava, Senior Vice President & Executive Business Director, Wunderman Thompson Mumbai: “While conducting extensive consumer immersions, we came across two critical insights – unlike popular belief dry skin is not just a winter-only problem and second the young girls are peeved with the inadequacy of the current lotions that are usually either sticky or ineffective. The campaign brings alive the youthful and happy vibe of the brand that is refreshingly different in the clutter of category communication.”

 

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