WT unveils new film for Goodknight Jumbo Fast Card

25 Nov,2021

By Our Staff


Goodnight, a Godrej Consumer Product, has unveiled a TVC for Goodknight Jumbo Fast Card, a spiral shaped paper-based mosquito repellent. The film has been conceptualised by Wunderman Thompson Mumbai.


Said Sunil Kataria, CEO – India, and SAARC, Godrej Consumer Products Ltd (GCPL): “As the leader in the household insecticides category, Goodknight is committed to innovating and providing effective yet safe solutions at very low cost. With this TVC, we aim to reach out to maximum households and communicate the product’s dual benefits of instant efficacy and up to 4 hours of protection from mosquitoes. Jumbo Fast Card is an effective and affordable solution against mosquitoes in the urban and rural landscape. Jumbo Fast Card is also a safe and quality alternative against illegal incense sticks that contain harmful chemicals and can cause health hazard on prolonged usage.”


Commenting on the film, Steve Priya, ECDs and VP, Wunderman Thompson Mumbai added: “The idea was centred around the current context, where the lockdown has just ended and things are opening up. Everyone seems relieved. But imagine another lockdown being announced. Thankfully it’s ‘Machharon ka lockdown’. Not only does it grab attention but also brings out the two most desired benefits for consumers. One, it works instantly or like we call it Fattack Se! Two, its effect lasts for four long hours, which is the entire evening.”


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