Viacom18 rolls out marketing blitz for Abu Dhabi T10 League

22 Nov,2021

By Our Staff


Starting November 19, Viacom18 is presenting the Abu Dhabi T10 league. In a run up to the series and to maintain sustained momentum, the network has started a marketing blitz, building fandom amongst cricketing fans in India. The Abu Dhabi T10 league is Co-presented by Dream11 and has on-boarded Fairplay as Digital Sponsor on Voot.


Said Sapangeet Rajwant, Head of Marketing & Digital – Hindi Mass Entertainment, Viacom18: “Cricket and cinema are the two biggest pop culture influencers in India and with Abu Dhabi T10 League we are coopting the strength of our leading movie channels and the fandom of cricket. The Abu Dhabi T10 tournament has emerged as one of the most entertaining spectacle events in the sporting calendar since its launch. Our aim will be to enhance the overall experience of viewers and reaching out to the mass, cricket-crazy audience in India to increase the fan base and popularize the event in the country. We have planned an extensive marketing initiative to scale the propensity of the biggest T10 cricket extravaganza, thereby achieving our desired goals.”


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