RK Swamy BBDO unveils new campaign for Polycab electrical goods

22 Nov,2021

By Our Staff


Polycab India Ltd has unveils its new campaign featuring India’s youth icon Ayushmann Khurrana.


Said Nilesh Malani, Chief Marketing Officer, Polycab India: “We believe our ‘Dance of Joy’ Polycab’s Masterbrand campaign taps into various occasions where consumers interact with our range of products like Fans, LED Lights, Wires and Smart Home Automation. This new-age brand communication uses musical route to effectively communicate brands relevance and benefits in general day-to-day life of Indian consumer. The commercial is riding on elements of happiness and joy, keeping the consumer at the heart of the narrative.”


Added Sangeetha N, President & NCD – RK Swamy BBDO: “The Polycab range of best-in-class products enable, brighten, rejuvenate and provide safety to consumers delivering on its brand promise of being connected with the consumers for lifetime. The Dance of Joy campaign with Ayushmann Khurrana breaks from the clutter and stands out capturing, this joyful and happy experience of consumers through this campaign.”


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