By Our Staff

Flipkart launched the ninth edition of the ‘India Ka Fashion Capital’ campaign with a focus on being a complete lifestyle destination. It features actors Ranbir Kapoor and Alia Bhatt.

Speaking about the campaign, Prasanth Naidu – Director, Marketing, Flipkart, said” “Flipkart has a strong understanding of customer needs, which has helped us provide them with best-in-class offerings over the years. Today’s shoppers prefer to live a fashionable lifestyle that is both accessible and value-driven. With this campaign, our aim is to establish Flipkart as a value lifestyle destination that caters to various needs and appeals to a diverse demographic across the country. We are sure that Ranbir and Alia will create a unique connection with our target audience and inspire them to look at Flipkart as a one-stop-shop for all their lifestyle needs.”