No gandi baat. AltBalaji’s subscriptions up 69%

17 Nov,2021

By Our Staff


AltBalaji differentiate form of content has led to massive surge in its direct subscription revenue, reports the compant. Not surprisingly, the Hindi hinterlands are the major contributors to the growth in AltBalaji’s subscriptions, and ALT content strategy. The content like ‘gandi baat’ evidently is achchi baat for the company. Interestingly, the growth percentage claimed is 69. It may be noted that this report is based purely on the claim of the company. There is no third-party validation of the numbers.


Adds a communique: “While the direct subscriptions growth story of ALT continues due to aggressive and mass based content pipeline, the pricing remains most economical in the OTT market at Rs. 300 for one year subscription, making it 80 paisa per day.”



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