L&T Mutual Fund unveils digital campaign

25 Nov,2021

By Our Staff


L&T Mutual Fund has launched a campaign to simplify, educate and raise awareness about the Index Fund category through a 30-second digital film,


Speaking on the launch of the digital campaign, Kailash Kulkarni, CEO, L&T Mutual Fund said: “Steering a row-boat is fun when there is minimum effort with maximum impact and our latest digital campaign on Index funds highlights the hassle-free feature of this category where an investor is not required to decide on the sectors and the investment style, before investing. We believe in demystifying the jargon of the MF industry and all our communication across the board aims at simple, easy to relate campaigns that a person without any financial knowledge can also understand.”



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