By Our Staff
LokmatSakhi.com, a Marathi portal for women by Lokmat Media, has collaborated with Narikaa, Federation of Obstetric & Gynaecological Societies of India initiative. The objective of this collaboration is to generate personalised material in Marathi about women’s health and well-being.
Talking about the initiative, Hemant Jain, Senior EVP and Head of Digital Business, said: “We at LokmatSakhi.com are trying to break this barrier and trying to reach women across the globe with scientific information and useful content in Marathi language. The content is created with an objective of making safe, scientific, friendly space for women to seek proper health advice, medication and help them to get rid of taboo and fear. Our aim is to make women aware about their health and add value for the betterment of their lives, making them happy and healthy.”
Added Meenakshi Menon, Co-Founder of WayBeyond Media: “When you help a woman or a girl with the correct information to protect her health and well-being, she becomes a valuable member of the community and society at large. The goal is to influence not just women and families in metropolitan cities, but also on the women in rural India.”