Kriti Sanon ropes in for Joy Personal Care campaign

09 Nov,2021

By Our Staff


Joy Personal Care, a skincare brand from the aegis of RSH Global, has announced a new campaign for its winter care product Honey & Almonds Body Lotion. Bangla actor Mimi Chakraborty will be seen endorsing the same campaign, targeted at the Bengal market.


Said Sunil Agarwal, Chairman, RSH Global: “Winter-time is extremely crucial for skincare routines as the air is dry and our skin requires nourishment along with moisturizing. Honey & Almonds body lotion is our flagship product and is loved by our customers as well. This is why the lotion is a giant in the body lotion category in India. Kriti and Mimi are beloved faces in their industries and will help us drive the message of using desi ingredients. With life returning back to normalcy, we are expecting demand to be strong in this category during the upcoming winter season.”


Speaking on the creative aspects of the campaign, Poulomi Roy, Chief Marketing Officer, RSH Global added: “Honey and Almonds hold a special place in Indian culture and households due to their immediate relation with ‘nourishment.’ These special ingredients have stood the test of time and still stand relevant despite the new-age esoteric ingredients brought in by the western influence. Through this campaign we break another stereotype that exists in beauty and personal care, that not everything exotic and westernized is superior for skin. As the movement for supporting local products and ingredients gains more momentum by the day, we believe our audiences will resonate with the idea. We are glad both Kriti and Mimi believe in this thought and support the same.


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