By Our Staff

Kalyan Jewellers has launched the second digital ad of the Muhurat campaign. The 40-second ad features regional brand ambassador, Wamiqa Gabbi as a Punjabi bride.

Talking about the newly launched campaign, Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers said: “Weddings are nothing less than grand events that are celebrated in myriad ways across geographies in our country. However, one common factor cuts across all the weddings across is the auspicious time or the ‘Muhurat’. Taking cognizance of this, we aim to partner our customers across all the  ‘Muhurats’ through the eponymous wedding jewellery collection that has a wide range of jewellery designs, catering to every bride from every part of India. Our firm belief in the concept of ‘hyperlocal’ has helped us through our journey as one of the most loved jewellery brands in the country.”