Hrithik partners Flamingo Healthcare

30 Nov,2021

By our Staff


Flamingo, the flagship consumer healthcare brand of Ascent Meditech Ltd, has kickstarted a 360-degree campaign with the launch of three TVCs; with each TVC showcasing brand partner Hrithik Roshan.


Sharing his thoughts on the new campaign, Rakesh Kumar, V.P Sales & Marketing, Ascent Meditech Limited said: “Our campaign, Actor ki Zindagi ho ya Aap ki…thrives on the diversity of the product audience. The campaign will strike the correct chord with millennials struggling with the hybrid work model as well as with homemakers who suffer from pain. The narrative and the finalised touchpoints also creatively capture a wider spectrum of audience demographics residing in Tier 1 & Tier 2 towns of India with creative messaging that speaks to the consumers on an individual level and provides them with a day-to-day pain tackling solution through Flamingo products.”


Added Roop Naik, Creative Director, Zip Zaap Zoom Productions: “’Putting on the ‘thinking hat’ and then getting on the floors to shoot for the brand Flamingo has always excited me. The creative for Flamingo is true to the value of the products and their worth in our day-to-day life. There is no extra effort put into hard-selling the products. With Hrithik Roshan as the brand ambassador, it gets more challenging to balance Hrithik’s megastar personality and brand communication. The sync has been perfect so far and each time you watch Hrithik the brand recall is immediate. Brand Flamingo and its motto of ‘pain-free India’ is true in its every word.”


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