Himalaya launches new campaign for Lip Balm

25 Nov,2021

By Our Staff

 

Himalaya Wellness Company has released a new TVC for its Lip Balm.

 

Sushil Goswami, General Manager, Consumer Products Division, Himalaya Wellness Company, said: “The new TVC has been conceptualised to support Himalaya Lip Balm, one of the most trusted products in our personal care portfolio, and establish it as the go-to solution for chapped and dry lips. The film’s theme conveys the benefits of Wheat Germ Oil and Carrot Seed Oil in nourishing lips and keeping them from getting dry during cold winters.”

 

Added M Damodaran, Senior Vice President & Head of Office, FCB Ulka: “Winter is here and with it comes the problem of chapped lips . We all use home remedies but carrying around these remedies everywhere is often inconvenient. Using these in front of other people could seem odd, and this is where we found our insight: People want relief from chapped lips but feel uncomfortable using home remedies in public. Therefore, the idea: some things like home remedies are “khane ke liye” and since Himalaya Lip Balm is a natural lip care specialist, it is the best “lagane ke liye” solution. We believe this piece of creative will help shift the consumer’s behaviour from using home remedies to a natural lip care specialist.”

 

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