HDFC Life campaigns for insurance for different life stages

12 Nov,2021

By Our Staff


HDFC Life in its latest consumer awareness campaign emphasizes on the ease of purchasing life insurance online and its varied offerings for different life stages. The campaign was ideated by creative agency partner Logicserve Digital.


Speaking on the campaign, Vishal Subharwal – Head-Marketing, Digital Business & E-commerce, HDFC Life said: “Over the last one year consumers have been purchasing most products online. However, the idea of purchasing life insurance online is yet to become popular. It has been our endeavour to convey the benefits of buying life insurance online. There is a wide range of life insurance products that are designed to meet the life stage needs of every individual. These can be purchased via the digital platform in a convenient manner. We hope to be able to drive this message through our latest campaign.”


Added Manesh Swamy, Vice President – Creative, Social, PR & Marcom at Logicserve Digital: “After the success of the Buy Online campaign, we wanted to move the consumer from interest to intent via deep-diving more on the plans and the features of the products. Last time the stories revolved around the lockdown phase this time we planned it around the Festive season and unlock phase.”



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