Google tops YouGov’s Best Brand Rankings in India

18 Nov,2021

By Our Staff


Global internet-based market research and data analytics firm YouGov has announced its Best Brand Ranking. Search engine giant Google is the top-ranked brand in YouGov’s 2021 Best Brand Rankings for India for the third consecutive year.


Google is followed by YouTube which is at #2 this year as well. Both WhatsApp and its parent brand Facebook recorded a decline to their scores over the past year, moving down one place and three places to fourth (48.3) and ninth (34.6), respectively.


Technology giant Amazon moved up to third despite noting a decline in its year-on-year brand health score. On the other hand, Amazon’s video-on-demand streaming service Amazon Prime strengthened its brand health perception over the year, making an entry into the top ten list in fifth.


Another new entrant in the list is Samsung. The technology behemoth has made large strides over the past year, securing itself a place in the 2021 top ten rankings.


E-commerce major Flipkart has moved up three places in the rankings to sixth (35.9), with a marginal improvement (of +0.6 points) in its year-on-year brand health score. MakeMyTrip has also moved up one place to seventh (35.2) despite witnessing a decline (of -1.9) in its brand health score compared to last year.


Dettol Soaps completes the Top 10 list, consolidating its position amidst the pandemic, climbing up two places to eighth in the 2021 rankings .


The rankings also show the brands which have improved the most over the past 12 months. Telegram is the most improved brand of the past year, with a change in score of +6.2.


Tata Motors is second (+3.9) in the list of improvers, followed by Samsung. Taj Hotels & Palaces took the fourth place, followed by Air India in eighth and Yatra in tenth place, respectively. Punjab National Bank, Lifebuoy Soaps, Myntra  and Kia Motors are other names that complete the list of Top 10 improvers in India.



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