Das ka Dum with Dr Bhaskar Das | It’s Black Friday in the US today. Do you think India should have its own version of BF. Perhaps Amazon, Flipkart and all the retail majors can get together for it?

26 Nov,2021

Bhaskar DasWe asked this question before we could see all the Black Friday ads in the papers. But, still, the question remains. Should there be a Black Friday-like concept just before Diwali. Perhaps a day after Dassera. Or a day after Ganesh Chaturthi (though if you have it after Anant Chaturdashi – the immersion day, there may be a problem as the Shraadh period starts). So here’s the response Dr Bhaskar Das gave to our question for the November 26 edition of Das ka Dum. Read on…

 

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Q. It’s Black Friday in the US today. Do you think India should have its own version of BF. Perhaps Amazon, Flipkart and all the retail majors can get together for it?

 

A. I thought Black Friday is no longer a US affair now. In fact India has more such occasions for consumers to  indulge in retail therapy. Do you want more? You may not have to wait for long as every company is looking for growth hacking.

 

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