AutumnGrey unveils new campaign for Axis Bank

08 Nov,2021

By Our Staff

 

AutumnGrey has launched a new festive campaign for Axis Bank. The campaign #PauseTheBargain intends to highlight the struggles of small and medium businesses and also mobilise support for  SMEs in these current, challenging times.

 

Said Rajiv Anand, Executive Director – Wholesale Banking, Axis Bank: “Bargaining is a very deep-rooted phenomenon in our culture. We do it without a pause. But 2020 and 2021, without a doubt, have been the hardest years for small businesses. With #PauseTheBargain, our primary objective was to start a new initiative, where all of us could do our bit, to help get small businesses back on their feet. Hence, can we, for some time, #PauseTheBargain.”

 

Added Bodh Deb, Senior Vice President – Integration & Growth, AutumnGrey: “Initially the campaign was called #StopTheBargain, but later we decided to change it to #PauseTheBargain as the core idea was not to ask people to permanently let go of their much-loved bargaining tradition but to mobilise their sentiment towards supporting SMEs in these current, challenging times. The campaign has been designed to run for five months – August to December 2021, as this is a crucial period for local businesses – Independence Day, Navratri, Diwali, leading up to Christmas and New year, are all celebrated during this period and the awareness needed to be sustained across these five months to really help make a difference to local businesses.”

 

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