ABP goes the golf route. First Hindi & regional network to patronise elite sport

03 Nov,2021

By Our Staff

 

ABP Network has entered a first of its kind partnership with Professional Golf Tour of India (PGTI) to be the digital media partner for its various golf tournaments to be held in 2021. It has become the first Hindi news network to cover a golf tour in the country and broadcast it live on its digital platform – ABP Live, and its associated social media platforms.

 

Said Avinash Pandey, CEO, ABP Network, commenting on the partnership: “While golf is rising as a sport in India, we at ABP believe that Golf should be made accessible to the masses of the country and ABP with its widespread reach and popularity strives to make this possible. Over the last few years, we have been aggressively looking towards ramping up our offerings in the sports segment like Kabbadi and Olympics, while not remaining restricted to cricket. This initiative of broadcasting golf is in line with the larger goal. It’s a prestigious moment for the network to associate with PGTI and facilitate a pan-Indian viewership for the tournament.”

 

 

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