Voot Kids brings home Pokemon

20 Oct,2021

By Our Staff


Voot Kids, the content platform for children from Viacom18, has added the popular anime franchise Pokémon to its library. On offer: 21 movies and over 10,000+ minutes of Pokémon Anime series episodic content.


Speaking on the initiative, Ferzad Palia, Head – SVOD (Voot Select, Voot Kids) & International Business at Viacom18, said: “At Voot Kids we aim at creating a wholesome experience for our young viewers to enjoy and fun learn from their favourite characters in a 100 per cent kid-safe environment. This endeavour of ours has received significant impetus through last year with the kid’s fun learn category witnessing exponential demand growth. The addition of the vast Pokémon slate to our content repertoire will allow us to further widen our audience base and continue to be category leaders.”


Added Ashutosh Parekh, Head of Content – Voot Kids: “At Voot Kids, we continue to build a roster of compelling stories fronted by top global and local characters. With the consumer at the heart for every initiative on the platform, this was the perfect opportunity to build on the fandom Pokémon holds in India, propelled by kids and those who are kids at heart. Undeniably, this evergreen anime franchise with multiple extensions has evolved to be very relevant to the today’s digital natives, with superlative story arcs and well etched characters that unify action – adventure with humour.”



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