Sony enters 2-yr deal with Bundesliga

14 Oct,2021

By Our Staff

 

Bundesliga International, a subsidiary of DFL Deutsche Fußball Liga, has agreed to a two-year deal with Sony Pictures Networks India (SPN) for exclusive media rights to broadcast the Bundesliga in India and the Indian Subcontinent. The agreement includes India, Bangladesh, Bhutan, Nepal, Sri Lanka, the Maldives and Pakistan.

 

Said Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India: “We are excited about announcing our successful acquisition of Bundesliga, which is a part of our ongoing strategy to be the premier destination for the best of International football. The Bundesliga is among the most popular club football leagues in the world and boasts of a strong fan following in India, making it a perfect addition to Sony Pictures Network’s portfolio of elite international events. We are looking forward to working with Bundesliga to serve our viewers in India and the Indian subcontinent with the best coverage of Germany’s leading football competition.”

 

Added Robert Klein, Chief Executive Officer, Bundesliga International: “With this new deal, we are able to guarantee Bundesliga fans a place to watch their team every single Matchday. We are looking forward to working with Sony Pictures Networks India throughout India and the Indian Subcontinent to deliver all the twists and turns of the next Bundesliga seasons.”

 

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