Redstrike Cricket & IPG team up

25 Oct,2021

By Our Staff

 

Dubai-based Group IPG and Redstrike have announced the establishment of a joint venture to further expand their working relationship with the aim of strengthening their combined resources to grow sports rights globally, deliver 360 degree media productions and develop emerging sports in South-East Asia.

 

The joint venture will also see IPG become the cricket and media arm of Redstrike and will be led by Redstrike Commercial Director and former Commercial Director of Cricket Ireland, Dennis Cousins

 

Said Anil Mohan, CEO, The IPG Group: “ I’m delighted to formalise our partnership with Redstrike by creating this new joint venture. Working with Redstrike is a natural step for IPG to grow our media business globally through the Redstrike network and utilising the vast expertise that Redstrike have working with sports organisations globally. From the outset, I’ve been excited by the vision of Mike Farnan and am confident that our own experience and relationships and foot-print in South-East Asia, especially in cricket, will open new doors for Mike and his team through Redstrike IPG.”

 

Added Mike Farnan, Group CEO Redstrike: “ Having joined the advisory Board of The IPG Group a number of months back, it became apparent quickly that there were huge synergies between both Redstrike and IPG that could be built on to create new opportunities for both brands. Delivering 360 degree experiences across multiple sports and acquiring new sports rights is high on the agenda for Redstrike IPG. While Redstrike has grown our own range of services over the last number of years, working with Anil will now enable Redstrike IPG to exploit new media opportunities through IPG media services.”

 

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