Ormax Media launches audience analytics tool for TV channels

20 Oct,2021

By Our Staff


Ormax Media has announced the launch of a new audience analytics tool Ormax Televate. The tool is designed to help TV channels identify a focused and consumer-centric strategy for viewership growth, based on data on parameters built through Ormax Media’s 13 years of work in the television industry.


Ormax Televate currently covers the Urban Indian market, and addresses 157 channels in the industry, in 36 genres across languages. The tool is available for GEC, movies, news, kids, music and infotainment genres across all major Indian language


Shailesh Kapoor

Shailesh Kapoor

Speaking about the tool, Shailesh Kapoor, Founder & CEO – Ormax Media, said: “TV channels make various efforts in the areas of content, marketing, branding, distribution, acquisition, etc. to increase their viewership. However, these initiatives are often like hit-and-trial, and a lot of time and resources are spent on activities that may have incremental value at best. In Ormax Televate, using consumer data, advanced analytics and our deep expertise in the television domain, we will help channels identify the most critical aspects of their business they must fix from a viewership perspective. These are the only things that the leadership team should spend their time on”.


Added Keerat Grewal, Partner – Ormax Media: “TV channels conduct a lot of ongoing consumer research to build their consumer understanding, over and above the ratings data available to them. However, this often leads to data overload, where there’s too much information available, but very little clarity on how to process and action it. Ormax Televate is an audience analytics engine that cuts through this information clutter, and identifies three priority areas a TV channel must focus on to achieve sizeable viewership growth, and lays out a detailed strategic roadmap for each of them.”


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