By Our Staff

Shyam Steel, producers and manufacturers of primary TMT Bars, launched its new TVC featuring Olympic medallists Lovlina Borgohain and Manpreet Singh. The new TVC is a continuation of their “Maksad Toh India Ko Banana Hai” campaign. The TVC has been created by Roadshow Films Private Limited and directed by Aritra Sen and Sourya Deb.

Speaking on the TVC campaign launch, Lalit Beriwala, Director, Shyam Steel said: “The campaign narrative embodies the principle of what Shyam Steel stands as a brand. The TVC reflects the brand’s thought in connection with Lovlina and Manpreet’s grit and determination to overcome every obstacle and achieve their dreams. We at Shyam Steel aim to build the nation by assisting people in building their dreams. Through this campaign we are looking to establish a deeper connect with our target audience.”