Ogilvy signs new campaign for Parker Pen

29 Oct,2021

By Our Staff


Luxury writing instrument brand Parker Pen has launched a new campaign. The campaign conceptualised by Ogilvy, is a set of seven films catering to different occasions and based in various interesting settings.


Said Pooja Jain, MD (Luxor Writing Instruments): “Parker is a trustworthy name when it comes to pens. But now is the time to take this legacy forward and take it to the next level. We want Parker to be known as a power accessory and stand for style & aspiration. We want the brand to be seen as a beautiful hand-crafted masterpiece, one can rely on for performance. Parker is a brand for achievers, for the ones who want to be recognized and respected. Parker promises to be an ideal partner with unlimited potential.”


Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “When there is a Parker in your pocket, nothing else gets noticed, but the Parker pen. We have made a series of short films using various pen moments to launch this thought. We will be using digital and influencer engagement ideas to further build the positioning of how a Parker is perfect for power dressing that leaves an impression.”


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