Mirum launches MarTech Report

29 Oct,2021

By Our Staff


Mirum India, in collaboration with Salesforce and WPP, has  launched the ‘Mirum India MarTech Report 2021’, a guide capturing the emerging landscape of MarTech in India. The report is based on a survey administered by Kantar and the final insights are derived from a sample size of 250+ CEOs, and CMOs within industry verticals like BFSI, Retail, FMCG, Auto, Media & Technology.


Said Arundhati Bhattacharya, Chairperson and CEO – Salesforce India: “In this digital-first world, as customers cling to their pandemic-prompted digital habits, the nature of customer engagement continues to evolve, making well-rounded marketers technologists. Leveraging technology, marketers have effectively been able to hyper-personalise engagement, improve data quality, automate process building trusted relationships. We look forward to supporting organisations as they perform their marketing technology strategies to personalize every moment – all in one platform.”


Added CVL Srinivas, Country Manager – WPP: “Our clients are increasingly looking at us to help shape their MarTech strategies. Our end-to-end capabilities spanning strategy, media, technology, creative and data put us in a unique position of being able to deliver on this ask. We have brought together the best of WPP led by Mirum along with Kantar and collaborated      with Salesforce to create this rich source of insights.”


Said Hareesh Tibrewala, Joint CEO – Mirum India: “Marketers are being bullish on using marketing technology for their brands considering the changing marketing dynamics in a data-driven era. With the adoption and acceleration of digitisation, marketing, and technology, MarTech has become quite a preferred tool across mediums. We are foreseeing that MarTech investments will see a rise in marketing Analytics, Performance & Attribution, CDP, and eCommerce sectors. Around 82% and 68% of the respondents from the FMCG industry believe that Sales and CRM respectively count as the top business objectives they wish to achieve using MarTech in the coming three years. With MarTech being a business-led priority for marketers, we are certain that it will be the next big thing.”

 The full report can be accessed here

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