Mirchi roots for linguistic diversity in new campaign

21 Oct,2021

By Our Staff


Mirchi has launched its latest campaign-Proudly Local-with an aim to build awareness around and underline the importance of being massively multi-local amongst brands and marketers


Talking about the campaign, Nandan Srinath, Executive President, Mirchi said: “We are the largest hyperlocal music and entertainment brands in the country. Over the years we have grown to cater to numerous markets within India, in their local language, through a multitude of our offerings-radio, digital content, original content and on-ground activations. We understand the importance of speaking in the consumers’ language and the power it holds to connect with them. Thus, through the launch of our campaign, Proudly Local, we want to create awareness about not just the language barriers that are still prevalent in the marketing community, but also the need to examine local nuance and insights, local knowledge, local mediums and local action. Our client’s brands perform differently in each of their markets, and we help craft solutions across multiple media based on our local teams’ local insights.”


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