Mindshare partners with clients in the East

26 Oct,2021

By Our Staff

 

Mindshare reports an acceleration in its business in the East market with many major brands exploring marketing strategies beyond traditional media.

 

Said Ruchi Mathur, Senior Vice President – Client Leadership – Mindshare North & East India: “We aim to continue consolidating existing businesses and rapidly grow with new business wins in the east, particularly in the Kolkata market. We believe in the significant, but the hitherto untapped potential of this region. Digital and e-commerce are increasingly emerging as areas of prime interest hence they will be our priority. Our team in this market is what makes us so strong, and I am proud to see our talent partner with our valuable clients on this journey of transforming their marketing experiences and building trust within them. Mindshare is fully committed to developing and expanding its footprint in the East.”

 

Added Parthasarathy Mandayam, CEO – Mindshare South Asia: “As part of our ‘good growth’ agenda, we are committed to building stronger brands in this market. Brands are keener than ever before to revamp their strategies basis the changing consumer preferences. The capability and potential of the East market is huge. It’s exciting to see the Mindshare Kolkata team partner with prestigious brands across categories on their transformation journey.”

 

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