Mia by Tanishq goes festive

25 Oct,2021

By Our Staff

 

With the festive season kicking in, Mia by Tanishq has launched the #SwayWithMia campaign with an aim to create awareness about the brand’s latest ethno-contemporary festive collection, ‘Sway With Me’.

 

Speaking about the campaign, Shyamala Ramanan, Business Head, Mia by Tanishq, said: “Dance is one of the most primitive forms of self expression- hard coded in our brains. Even little babies move to the rhythm, such is the instinct. We dance because it is a great way to express an emotion when words seems inadequate. Dance is simply a medium by which we show the world and ourselves who we truly are and who we want to be. Deep down in our hearts we believe we are unique and when we sway to the music in our hearts we are reveling in our most authentic version of ourselves. Our latest Brand film celebrates the products inspired by the rhythmic sway of dance forms and the campaign is a tribute to a woman’s self-expression.”

 

Added Mithila Saraf, Business Head, Famous Innovations said: “We started with an inspiring collection in “Sway with Me” with fluid designs that symbolise freedom, dynamism and joy – traits that are signature of Mia women too. We brought this alive with the insight that today’s young women bring life and rhythm to any situation they’re in, and nothing can stop them from celebrating themselves. The film is a simple illustration of that spirit.”

 

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