Madison Media wins Obeetee mandate

25 Oct,2021

By Our Srtaff


Madison Media has been appointed as the Media AOR for online carpet store, Obeetee. The agency will handle the entire media gambit for the client including TV, Print, Radio, OOH, Digital and Cinema. The account will be handled by Madison Media Alpha based out of Mumbai.


Said Angelique Dhama, Chief Executive Officer, Obeetee: “I feel carpets as a category is not so well established in India. At Obeetee, our aim is to become synonymous with the category itself. With our 100 year old legacy and top notch products, we are confident of being an integral part of Indian homes in the days to come. I am very pleased to have Madison Media, backing our aspirations and walking the path to success with us.”


Added Vishal Chinchankar, CEO, Madison Digital & Madison Media Alpha: “Carpet/Rugs category intent has gone up 120% due to the pandemic as people are spending more time at home. This is the right time for Obeetee to make a consumer buying journey seamless across online/offline touchpoints. We are confident that out digital first & outcome driven omni-channel approach will help Obeetee surpass industry growth.”


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