Lowe Lintas launches festive campaign for Axis Bank

21 Oct,2021

By Our Staff


Axis Bank has rolled out a multi-film campaign to promote ‘Dil Se Open Celebrations’.  The short format films, conceived by Lowe Lintas Mumbai, are set in typical backdrops of Diwali, highlighting the range of offers extended by Axis Bank.


Talking about the campaign, Anoop Manohar, Chief Marketing Officer, Axis Bank said: “Our campaign on Dil Se Open Celebrations is firmly entrenched in the cultural relevance of festivals and captures the nuance of festivals as a license to indulge and celebrate to our heart’s content. And we have just the relevant offers across cards, Grab Deals and loans among many others to make these celebrations even grand. However, this campaign is not just about offers, it serves as a reminder to all of us to celebrate and be open to happiness, whether big or small, kyunki Diwali roz roz nahi aati.”


Commenting on the campaign idea, Amar Singh, Regional Creative Officer, Lowe Lintas added: “It’s in the name – Dil Se Open Celebrations an idea of not just celebrating but celebrating wholeheartedly. That’s what Axis Bank’s range of festive offers have been curated to deliver on. And that’s what this campaign conceived by Joshua Thomas, Prathamesh Gharat and Tejas Dangre has been designed to convey. Employing the commonly used phrase ‘Diwali hai kya?’ in a manner that hopes to hold the viewers’ interest and give them a reason to smile.’’


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