By Our Staff

Lintas Live has won the PR and social media mandates for Bayer India’s brands Saridon and Supradyn after a competitive multi-agency pitch. It may be remembered that Lowe Lintas had bagged the creative mandate for these brands earlier this year.

Sandeep Verma

On the appointment, Sandeep Verma, Country Head, Bayer Consumer Health India said: “In our endeavour to steer category towards growth by bringing in new users, we are excited to partner with Lintas Live, an agency which understands the business ask and shares our ethos/belief. Lintas Live’s unique approach focused on creative work along with the amalgamation of strong insight led planning enabled both brands to reinforce their visibility in the consumer health space.”

Ritu Mittal

Added Ritu Mittal, Head – Marketing and Digital, Bayer Consumer Health India: “As we embark on a new journey of reinvention for Saridon and Supradyn, we were looking to partner with a forward-thinking agency that understands our vision and demonstrates par excellence capabilities. This is where Lintas Live stood out powered by their unmatched passion, which helped us seal the partnership decision.”

Ameer Ismail

Talking about the win, Ameer Ismail, President, Lintas Live said: “We are honoured to partner with Bayer India at such a critical juncture for their prestigious brands Saridon and Supradyn. This is an exciting time to partner with an excellent team focused on a dynamic vision for the company and the Indian consumers. We look forward to deploying our unique approach of live storytelling to achieve disruptive/high impact results for both brands.”