Laqshya executes OOH campaign for Tanishq

20 Oct,2021

By Our Staff


Laqshya Media has reported that it has recently executed an OOH campaign for Tanishq’s festive collection ‘Utsaah’ – The Festival of Life.


Speaking about the partnership with Laqshya Media Group and on the campaign, Ranjani Krishnaswamy, GM – Marketing, Tanishq, Titan Company Ltd said: “Utsaah, our Diwali campaign is a reflection of the current sentiment, it draws its inspiration from valuing the present, the jubilation of celebrating what’s in our midst today. With the past that’s been tough and a future that’s cautious, it is the today that really holds the promise, that implores us to cherish, rejoice in the biggest festival called life. The power of now more than ever before is directing our lives and becoming the biggest source of our happiness. These everyday celebrations have been the inspiration for our collection, jewellery that is versatile, wearable, that styles your everyday moments, and allows you to layer it to create your own signature look, this collection blends the traditional heirloom craftsmanship with modern motifs and geometry to create a new language for your repertoire.”


Speaking on the campaign, Amarjeet Hudda, COO, Laqshya Solutions, added: “We at Laqshya Group are proud to execute this campaign for Tanishq’s festive collection that brings us the beautifully designed products crafted to perfection by their Karigars that add to our festivities. It’s been very rewarding to work with a team that cares not only about reach and frequency, but also the impact of activities on their audiences. Through this impactful OOH branding exercise, we have tried to create a long-lasting impression in the minds of our consumers”


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