FoxyMoron wins partnership with Lido

13 Oct,2021

By Our Staff

 

FoxyMoron, the creative and performance agency under the Zoo Media network, has won the full-funnel digital performance media mandate for Lido. The business will be handled by the agency’s Gurugram office.

 

Prachi Bali

Prachi Bali

Commenting on the win Prachi Bali, National Head Partnerships and Business Head, North, FoxyMoron (Zoo Media), said: “Our partnership with Lido cements Zoo Media’s expertise and domain knowledge in the EdTech space, given our demonstrated success in this category. With the pandemic bringing with it an unprecedented demand for EdTech, we are driven to build a long-term partnership with Lido with the singular focus of achieving their business goals”

 

Sanket Narkar

Sanket Narkar

Added Sanket Narkar, Head of Marketing, Lido: “With new initiatives like the ACE Program, which essentially guarantees measurable academic improvement, it was imperative for us to tie up with marketing partners that were capable of clearly communicating and demonstrating our commitment to transparency and accountability towards the education of our students. In FoxyMoron, we’ve found an agency that is agile, but with a deep understanding of India’s EdTech industry and India’s uniquely aspirational relationship with education. We are confident that our collaboration with FoxyMoron will be a successful one.”

 

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