FCB films new campaign for Elegant Steel

14 Oct,2021

By Our Staff



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A post shared by Elegant Steel (@elegantsteelofficial)

Elegant Steel has marked Durga Puja festivities with the launch of its new film- Narishakti- The Steel Within. The film has been conceptualised by FCB India.


Sharing insights on the creative ideation, Swati Bhattacharya, Creative Chairperson, FCB India, said: “This work is brave because many brands are aware of how social media tries to objectify and classify women… But nobody has spoken about it. Elegant steel asks us to celebrate the steel in us and continue to be the woman we want to be even if it rattles some people.”


Elaborating on the brave message of the film, Swati Agarwal, Chairperson, Elegant Steel, added: “As one of India’s leading steel brand, our values have always stood for quality, strength and resilience and this Durga Puja we wanted to celebrate these exact same values we see in every woman who has gone through the fires of being judged and tested and has emerged stronger.”


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