Eno collaborates with Facebook to build rural reach and engagement

26 Oct,2021

By Our Staff

 

GSK Consumer Healthcare’s antacid brand, Eno, has partnered with Facebook given its ongoing focus on the rural audience. As part of this leg, Eno will be rolling out a series of digital comics and nnimation videos on the Facebook family of apps and target millions of rural and Small-town Hindi speaking audiences. The Chacha Choudhary characters, Chacha Choudhary and Sabu, while resonating perfectly with the brand’s personality, also provide a very authentic voice to all of Eno’s key messages – Quick Relief, and Product Superiority.

 

Speaking on the partnership, Anurita Chopra, Head of Marketing, GSK Consumer Healthcare said: “The Rural markets are absolutely critical to win for a brand like Eno. This involves reaching more people, increasing brand penetration but also speaking to our audiences in a culturally relevant way. We are quite certain that the visual storytelling format amplified by the much-loved Chacha Choudhary world will allow to talk to our audiences authentically.”

 

Added Arun Srinivas, Director, Global Business Group, Facebook India:”With more than 430 million people using Facebook every month in India, we offer the ability for our advertisers to reach their desired audience across the country. We know from external studies that the rural internet population is growing faster than the urban one, and we see increased interest from businesses to build for small towns and rural India. We’ve partnered with Eno previously as well to drive successful campaigns for rural India, and with this new one, Eno has the unique opportunity combine nuances around popular culture with targeted messaging to achieve strong business outcomes.”

 

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