Dentsu creates campaign for Zeya

05 Oct,2021

By Our Staff

 

Zeya By Kundan has unveiled its first TVC campaign presenting a new range of gold jewellery. The campaign features actor Vaani Kapoor.

 

Talking about the campaign launch, Nishita Garg, Co-founder of Zeya By Kundan said: “This is our first TV Commercial launch and to have Actor Vaani Kapoor as its brand ambassador was a thoughtful decision. She resonates with the millennial and modern-day women, who embrace life. And Zeya truly represents that through its exclusive range of gold jewelry specifically designed for today’s woman, which is timeless, trendy, quirky and affordable, complimenting her everyday closet.”

 

The TVC has been created by Dentsu South Asia. Divya Karani, CEO Media, Dentsu South Asia: “Our relationship to greater heights. Zeya’s brand essence and experience were all factored into our proprietary tool, ‘Star Matrix’ to identify the brand ambassador. Vaani Kapoor, with her free-spirited, glamorous personality and strong youth connect, embodies it all.”

 

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